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Online Video Marketing
Brands require a video promoting strategy. Video is not only one part of your total marketing program. It’s central to your outreach and effort efforts especially your plan. Video has dominated the marketing world.
Why is this important? If you aren’t generating video, you are falling behind. But don’t worry. We’re here to help. Video marketing is utilizing videos to promote and advertise your product or service, boost engagement on your digital and social channels, and educate your consumers and clients, and achieve your audience using highly effective new medium, and we’re experts at it.
According to new reports, more than 50 percent of customers want to see videos from brands more than any other type of content. Video is helpful for much more than entertainment. Video on landing pages is capable of raising conversion rates by over 80 percent, and the mere mention of the word “video” in your email subject line raises open rates by 19 percent.
Online Video Marketing Strategy
Video has transformed how customers and companies market themselves. It’s revolutionized how salespeople convert prospects as video is a versatile and effective tool to guide a customer through the buying journey.
The options are also endless for support teams as onboarding videos, knowledge-based videos, meet the group videos, service video calls, and client stories are only a few techniques to produce a more comprehensive, personalized customer support experience.
The good news is Video is within reach for businesses of any size and budget. 45% of marketers plan to include YouTube for their content strategy within the year. Are you going to join them? Here are 7 types of marketing videos we can help you Produce to start growing your business:
1. Demo Videos
Demo videos reveal how your products work. Whether that’s taking audiences on a tour of your software and how it can be used, or unboxing and evaluating a physical product.
2. Brand Videos
Brand videos are generally created as part of a bigger advertising effort, showcasing the organization’s high-level vision, mission, or goods and services.
3. Event Videos
Is you company hosting a seminar, round table discussion, or fundraiser? Events create the opportunity to shoot a highlight reel or capture interesting interviews and demonstrations from the gathering.
4. Professional resumes
Capturing interviews with internal experts or thought leaders in your business is a excellent way to build trust and authority with your intended audience.
5. Educational or How-To Videos
Instructional videos may be used to teach your viewers something fresh or build the foundational knowledge they’ll need to understand your organization and solutions. As they work together with customers, these videos can be utilized by your sales and support groups.
6. Explainer Videos
This kind of video is utilized to help your audience better understand why they want your product or service.
7. Animated Videos
Animated videos can be a great format for hard-to-grasp theories that need powerful visuals or to explain an abstract service or product.
8. Case Study and Client Testimonial Videos
Your prospects need to know that your product can (and will) solve their particular issue. Among the best ways to prove this is by creating case study videos which feature your satisfied, loyal customers. These people are the best advocates. Get them on-camera describing their challenges and the way your company helped solve them.
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