Print Media Advertising

Magazines | Billboards | Posters | Direct Mail | Newspaper

 

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Print Media Advertising

The alarming claims of the death of print media advertisements weren’t only greatly exaggerated they were dead wrong. Print media advertising isn’t just hanging on, either. Now that electronic advertising has been around long enough to be appraised, it’s apparent that print media’s advantages are many.

Research has shown that print media advertisements are better remembered. People read more slowly when reading on paper than online. People tend to read more slowly and process the information better when reading paper. This better focus and understanding is a benefit of print media. Apparently holding the newspaper is a tactile exercise that helps the brain form links that boost memory.

Can you envision reading an article in a magazine when suddenly a character from the page you’re reading suddenly starts running around all over your page, covering what you were reading, and trying to make you look at something else? Well, that’s exactly what happens when reading online. Popups, videos, and ads deliberately distract the reader. When all these factors come together it’s easy to see why physical, tangible text on paper is much easier to focus on and remember, and why it sticks with the reader much longer than an online ad.

 

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The Benefits of Print Media Advertising

Print media advertising increases purchase decisions and brand loyalty far more than online advertising do. Plus, while other forms of advertising, such as TV and radio, is out of reach for many advertisers, a print option can be found by advertisers at all budget levels. Advertising of any kind is not inexpensive, but by using print media even the local boutique is able to advertise.

Print advertisers are viewed by people as more trustworthy than online advertisers. There is a sense of longevity associated with print media advertising. It inherently seems richer and, somehow, more substantial than ads that are online. 

Other benefits of print media advertising are that if you need to make changes to a print ad, it’s not the major undertaking that it is with other advertising media such as TV commercials or radio ads.

Print Ads have staying power unlike online or digital media advertising that comes and goes as websites get updated or platforms change. An online ad could get moved or become less noticeable due to a web design change. However, print media advertising remains where it is put. Years from now, when you leaf through your magazines that are stored for the articles you enjoyed, you will still see those ads.

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Tulsa Marketing – Tulsa SEO & Web Design are outstanding web-developers. They really care for clients and go above and beyond to make each client website. They are easy to work with and stay in communication with client very well. You will not be disappointed using Tulsa Marketing – Tulsa SEO & Web Design expertise to build your website or revamp it. I’m a huge believer in them!

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You need a partner you can trust will handle your marketing and branding with excellence and diligence, someone who works as hard as you do to get results. When you work with us, we promise we will:

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(918) 400-0787

Oklahoma
5553 S Peoria Ave #201
Tulsa, OK 74105